When you take your company to an exhibition and display your products or services, it can be quite an investment, so you will need to ensure that you plan your event accordingly. One of the first things you are best doing is attending the event as a visitor, which will allow you to measure the benefits to your business, before investing in attending an exhibition as an exhibitor. If you think it is a worthwhile opportunity, you can start planning your display stand for the next exhibition.
Catching the Eye
An eye-catching display is most often a successful one, and with a good design and the use of colours and visuals, you can draw potential customers towards you. There are various techniques that you can use to attract people’s attention, such as:
- Pop Up Displays
- Video Displays
- Posters & Signs
You can also use audio to get attention, and when combined with other techniques, you can find it very effective. When you have got their attention and they have made their way to your display, now you have to keep it up.
A Cool Looking Display
The best way to make sure that you have a cool looking stand is to get ideas from the exhibition stand expert at www.aspectexhibitions.co.uk. Aspect Exhibitions can help you design the stand and build it for you. When you have a professionally built stand made to a high standard, and you look after it properly, this investment can last a long time. So it is worth your investment to make sure you get a good display made.
Make them Relax
An excellent way to get people to relax is to offer them a free area to chill out for a bit, and maybe grab some light refreshments such as Tea or Coffee and a packet of crisps. If you offer these for free, and also offer Wi-Fi and recharging ports for electronic devices, you will create a relaxed atmosphere. Now you can send your sales team in for the kill.
Engaging the Prospects
When you offer refreshments or Wi-Fi for free, you should have one stipulation that they fill out a quick form with their basic details, such as:
- E-Mail Address
Asking for basic contact details in exchange for free services is not too much to ask. You may have to have the option to tick a box so that they can opt out of being contacted for marketing purposes. Most people will not tick this box, especially if they’re on business, so you can end up adding a lot of numbers to your potential customer’s database.
One of the best ways to engage with any potential client is to make sure that the staff who attend the exhibition with you are lively, energetic, and approachable. Choosing the best team members to staff an event can make or break the success of exhibiting your company. Ultimately people buy people, so if you can create the right impression from the start, followed by energetic and knowledgeable people paying attention to you, people are going to want to spend time at your exhibition. The more time someone spends with you, the more chance you have of winning some new business.