There are many ways that a business can go about marketing itself. You can run commercials, place ads online, promote sales through social media, and many others. If you are a local business owner, in charge of a small store, then there is one marketing tool that you may have overlooked. Storefront signage is not only one of the better investments you can make in your business, but it is also one of the most effective. Here are a few reasons that you should consider getting professional business signage installed that you may not have considered.
First and foremost, signs will create brand awareness. Imagine walking by a store, and not seeing a single sign that tells you what is inside. You would have no idea what store it is or what products they offer. By installing storefront signage, you can not only let the world know where your business is located, but also what it is that you do. Signs can let people know the services you offer, which products are for sale inside, what type of business you are running, and any other information about your business that might help customers get to know you. A customer should be able to tell who you are and what you do before then even step foot inside.
When customers are deciding where to shop, they take many things into consideration. More goes into the decision than just the price or the product – customers also consider things like how reliable the product or service will be. To instill a sense of dependability in your customers, you need to show that you care about your business. Storefront signage shows that you want your store to look as good as possible, and that you are willing to spend money to make your store better. By making your store look better, you are showing your customers that you care about your appearance, and that you are willing to put the effort in.
Stand Out From Competition
If your store is located near other stores – which is common – then you need to do everything you can to bring the customers into your store rather than theirs. The best way to do this is with an attractive storefront, and eye-catching signs. First impressions are important, and when given the choice between a store that is well advertised and one that has little to no signage, customers are more likely to choose the one that catches their eye better.
Draw In Customers
Don’t think that a simple sign can be the difference between bringing in a customer or losing it? Well, a recent study has actually confirmed this to be true. A survey conducted by FedEx Office found that roughly 76 percent of consumers said they are more likely to enter a store for the first time based on its signs, while nearly 70 percent said they have actually purchased a product or service because of information they saw on a sign. Not only can your sign attract those people who walk by your store, but the survey also found that they are great for word of mouth campaigns, as three out of four people said they told someone about a store because of its signs. With numbers like this, the efficiency of storefront signage is hard to ignore.
Money Well Spent
Lastly, storefront signage is a good use of your resources. Many of the signs that you purchase for your store will be a one time cost, and you can use them for months to come. Compare this against other marketing techniques – such as online advertising – which requires you to not only put money in each month, but also needs your constant attention in order to get the most out of it. Signs are easy and effective, making them a perfect use of your money.
If your store is in need of some signs, then you should definitely consider installing some as soon as you can. For an example of how good signage can make a difference, here is one store before and after a major signage change. Once you see how much better storefront signage can make your business, you will want to get it in yours right away. And with all of the benefits that were mentioned above, we are sure that you won’t regret the decision.