Top 5 Ways To Improve Your Physical Storefront

A crowd waits on the sidewalk for the WeFood grocery store in Copenhagen to open. It's not the first grocer in Europe to sell surplus food. But unlike so-called "social supermarkets" – stores which serve almost exclusively low-income people — WeFood's offerings are very intentionally aimed at the general pub

You’ve set up your business and you are ready to sell… But you aren’t seeing the number of customers that you had first projected. Why? It could be that your business storefront doesn’t look as appealing as it could look. Increasing your curb appeal is an important aspect of running a brick and mortar store. It’s not enough to have a great social media marketing campaign for your restaurant if your business has a decade-old paint job. Here are 5 ways to spruce up the exterior of your business that will help get traffic through your doors.

  1. Get a new paint job.

Did you stick with the color choice the previous owner used? Not a good idea. Citizens of the local community might associate you with the previous owner and determine that no changes were made in business. You want to set yourself apart from the past owner, and one of the best ways to do this is by rebranding your look. Pick a shade that is inviting but also cohesive with your brand. And if you need painting services in New York, you are in luck. offers great rates for commercial properties and makes it an affordable choice. Getting a new coat of paint is a great means of advertising, too. It tells people that new business is here! And that’s what you want people to know.

  1. Make your signs work for you.

We are not only talking about the large business sign above your place of business. You can additionally place vinyl lettering on your windows to announce restaurant hours and days that you are open and closed. Customers are used to seeing this information readily displayed. So not having these details shown in a highly visible place speaks of amateurism, which is something you want to avoid! Consider placing a sandwich board at the entrance of your establishment announcing your specials. Put your best ad copy and your most compelling benefits there for all to see.

  1. Add some green.

Beautiful flowers and well-tended miniature gardens create an inviting atmosphere and establishes trust. Restaurants and cafes would do well to include some green around the front and on the inside of their doors. The effect of green on the psyche is well known to induce feelings of calm and rest. Let your restaurant goers know that they stand to gain those benefits by entering your doors.

  1. Make it a party.

Always be celebrating something. With something special happening every day somewhere around the world, there’s no reason to not make every day a celebration. Celebrate customers’ birthdays. Celebrate the first day of each month. Celebrate, and then keep on celebrating. Buy balloons for certain occasions, and tinsel for others. And if your decorating budget runs low, use that sandwich board to announce what you are celebrating today. Flags are also a great way to keep the party going and are a one-time investment in decorating.

  1. It takes a crowd to attract a crowd.

We’re a curious bunch. We want to see what all the fuss is about and we hate to miss out. So if there’s a crowd gathered somewhere, our natural inclination is to find out what’s going on, and to take a look so that we get in on the excitement too. If you want more people in your stores, get people crowded around the front of your store. How do you do this? Passing out samples, or anything for free, is a surefire way to get people interested. Hiring entertainers is also another option. Musicians, face painters, balloon artists, portrait artists, the options are pretty limitless. You don’t necessarily need to spend money either. Ask your employees if they have any of the above-mentioned skills. You might be surprised at what you will uncover.

Aim for creating an inviting atmosphere. One that promises that good things await beyond the entrance. The five steps above are a starting point. Customers will come as you put your best foot forward in getting your storefront looking polished.