In case you did not know, 34 percent of all people across the world use email. That is around 2.5 billion people. Bottom line, email marketing is a powerful way to connect. Seriously, do you know a person who does not own an email?
Also, email marketing is vibrant means to reach out to your target customers. It’s a worthwhile tactic for any business of any size. If you are wondering about reasons to use email marketing for your business, then you have come to the right place. Here they are!
#1. More Effective than Social Media
Make no mistake here, okay? Social media is – and will always be – an important component of your business’ marketing strategy. It is, after all, a great channel for interacting with your target customers. But when it comes to converting them into customers, members, or supporters, email marketing is your golden ticket.
That’s because this strategy is great for customer acquisition and retention. It has always been this way for quite some time now. While you can always reach old and new customers via Facebook, it’s nothing compared to email. It looks more professional, too.
#2. It’s Affordable
Do you want the cheapest way to reach your target customers? Well, start considering email marketing. Believe it or not, it’s considered among the best ROIs available for brands of any type and size. For instance, if you spent $1 on email marketing in a certain country, your average return can be as high as $44.
Let’s say you want a specific group of people to know about paid advertising platforms like Click2sell.co. You can use email marketing to inform them about it – and you do not even have to spend thousands just to get started. Not even close to that.
#3. Effective Way to Keep Customers Informed
Marketers implement email marketing not just because it is straightforward and easy. In reality, this strategy is quite effective when it comes to helping businesses stay connected with their consumers. As a matter of fact, a plethora of customers worldwide seek out email marketing campaigns from their go-to brands and local shops.
Emails are a way to help people stay connected and informed. If you want your consumers to be updated whenever you are launching a new product or service, or maybe offer them a special bonus of some kind, use email marketing. It will immediately inform them about it.
#4. It Is Personal
Email marketing has this personal touch that could give you better chances of piquing the interest of your target audience. Of course, you have to make sure your campaign delivers a personal message. So how can you do this? For starters, you can send out emails to subscribers during their birthdays or anniversary dates and congratulate them. You can also do this when you have promotions or special discounts to offer.
Many businesses are stepping away from email marketing, thinking it is expensive and ineffective. These are not true. You don’t have to spend thousands of Dollars just to have someone create your email campaign. Just embrace your creative side and make your email personal.