5 key Benefits Of Enterprise Video

enterprise video solutions

If you were given the option between video and text to communicate with your people- what would you pick? I am sure it would be video, as video comes as a more effective communication tool than written text. Ever since people have discovered how interactive and savvy the content is in YouTube and other video sites, their expectations towards corporate communications have also evolved. Employees now want their learning materials to be aligned in the same direction as the video content is presenting to its customers. There has been a huge rise in the use of video within enterprises since 2010. Most organizations have realized that they would reap benefits adopting enterprise video solutions.

There are innumerable advantages one can achieve from video solutions. Right from realizing competitive advantage to quicker communications for crisis management, enterprise video has a plethora of benefits to offer. Here is a random collection of 5 key benefits:

  1. Bringing down travel costs

To leverage present global market opportunities and the huge economic diversities it comes with, businesses need their executives to travel extensively. Taking tours to different locations, having one-to-one communication with customers or clients is definitely an honored business activity. It is further true that live interactions make the most lasting and immediate impact, and cannot be beaten by any other communication mode. However, the extensive travels with a retinue of attendants are both extremely expensive and time consuming. A great way to cut down on your business travel expenses could be using the video communications. As huge improvements have happened in video quality, ease of use, availability, and the ability to share and interact, video conferencing today is almost similar to interacting live with your client, staff, or anybody your enterprise wants communication to happen.

  1. Increased productivity

When your workforce is spread across different locations it gets extremely challenging if the communication is slow, nonexistent, or even lost. The most common means of communication companies adopt are email, instant messaging (IM), or phone. The main challenge with these modes of communications is the missing visual cues that cover almost 80% of any conversation. This results in partial delivery of the message, as the non-verbal visual communications get lost. By simply adding video to this communication, you are actually covering that 80% of the visual indications you were missing earlier.

  1. Better talent retention and recruitment

With global access to jobs, and most candidates ready to relocate to far away locations for better job prospects, recruitment processes have become highly expensive. Calling the candidates over for an interview will bring in additional cost on the candidate’s travel and stay. Moreover, in case of employees choosing to move out of their jobs, if the department manager is out of station for some work, it may get difficult to convince the employee from leaving. Using a video conferencing, both the situations can be handled cost-effectively, yet without compromising on the quality and feel of communication. In case of early rounds of screening, candidates can be screened through online video modes. Employees and managers can converse through video calling.

  1. Long-term competitive advantage

There are multiple paths offered by enterprise video communication towards the creation and maintenance of competitive advantage. There is widespread sharing of information and knowledge between teams communicating through video. This results in better-informed and faster decisions and helps reduce time towards marketing new products or services. Most support teams use video to create one-to-one relationships with customers as well, encouraging far better loyalties than a call center executive can manage.

  1. Environmentally more friendly

Wise and imaginative use of enterprise video solutions can cut down the number of travels, printing out on paper, and need for infrastructure to conduct meetings. This is actually helping the green technology. Through video communication, businesses can reduce their carbon footprints to a great extent, thus ensuring a ground for regulatory compliance.