Studies revealed that a normal individual sees over 5000 ads per day. Everyone is getting bombarded by anything and everything, both brands and people vying for attention. As a result, people have developed a filter towards any type of advertisements — posters, promos, video ads, etc. Online lead generation needs to be part of a strong growth marketing strategy.
It is just evolution. It has then become a challenge for companies to generate leads for their growth. This is why we suggest that you shift out of traditional advertising and develop new and better ways to gain the attention of your prospects. Remember that effective management of your staff, products, partners and suppliers will be key to operating a successful business.
Below are ways that you can use to effectively generate leads, take note!
Capture Leads By Giving
Chances are, more than half of your website visitors will click on your site, skim through it, and leave without doing anything. Unfortunately for you, aggressive call-to-action buttons deter anyone from being open with their information ie emails and contact information. There are negative associations with aggressive marketing and it would not do your business good to keep doing it.
Instead of asking for your customer’s attention, think of how you can earn it. How can you help your customers and add value to their lives? A mutually beneficial relationship with your customers is far more superior than a one-sided relationship. Let them opt into whatever benefits you can give and acquire their information that way. Giving Scholarships can be a great way to generate PR, not only are they fantastic source of links but also publicity.
Use Lead Magnets
An effective client lifecycle needs enhancing the method for transforming visitors into leads. However, a gap exists between the site traffic generation stage and the lead generation stage that often as consequence in one-time visitors who ignore your efforts to catch their information and contact ends from there.
Use lead magnets to close that gap. Lead magnets are instruments that give value to your traffic in return for their contact details. Companies use lead magnets such as the following types such as e-mail opt-ins, social media follows, subscriptions, ebooks, free trials and whitepapers.
This method builds trust with your visitors not only it gives them value but also educates them what your business is about.
Landing Page Conversion Method
One other big asset to your company when attempting to convert site visitors into leads is landing pages. This will be any page that somebody lands on immediately after clicking on an advert or other online marketing factors. Note that the landing page is separate from your business’s website and often used as an instrument to for marketing purposes such as a marketing campaign
Landing pages provide the dual function of making an impact to capture the customers and get them interested. Each of these is important steps prior to shifting a client further along your sales funnel. In addition, there are two forms of landing pages:
The lead generation landing page purpose is to give something of value in exchange for information namely the customer’s details i.e email. It’s based on the aforementioned concept of giving prior to asking.
The secondly there is the click-through landing page. The purpose of it is to entice would-be customers for whatever product is being put up for sale. The idea behind it is to help the customer make an advised decision prior to purchasing the product. This, in turn, helps them make up their mind too.
Landing pages typically have a singular call-to-action to be used. The concept of “less is more” flies true here too, because you do not want to bombard customers with so many details they can either be put off or lose focus. Any excess details cut them out. Only have what’s crucial for the landing page and of course likewise for the call-to-action; stick with having one to be facilitated.
The most vital aspect of your landing page is that it holds true to the prior advertisement of whatever was on offer. For example, if the advertisement displays the “25% Off” ensure that the following landing page displays likewise. Otherwise, the customer will feel cheated. This is important you deliver that.
The purpose of Lead Scoring is to assess the value of the lead and determine the likeliness of a visitor converting into a customer. Their behaviour in towards the product or service determines the value. However, every company has its difference, so the value of each lead differs, but it’s usually defined by the interest conveyed during the journey of the sale for product or service. Usually, companies will assign a value on each lead either being Hot, Warm and Cold based on their interactions with the business.
Companies aim for prospective leads that yield more substantial results. It’s in your best interest to focus on leads that are interested in buying. Incorporating this in your approach will undoubtedly improve outcomes efficiently.