Iceland’s market is known to have little foreign competition because the majority of the population of Iceland speaks the English language. This era speaks to the intensive level of globalization. The general, international market keeps on growing rapidly than ever. This settles the fact that business owners have to expand everything business related across borders, like communicating across the border. The business owners are going to need to customize their business practices in order to fit into the foreign market. With the ongoing situation, it is essential that people, community and nation can be flexible with their communication and are able to do that without any barriers.
Communication with Icelanders and what is it like.
The face-to-face communication with common Icelander requires some things to be understood beforehand, as the things like, they are straightforward and upright with their speech, when you are talking to them, make sure you do not get offended by every little thing. Nature which revolves amongst people is friendly, but that does not hold them back from talking facts and getting them back. They respect and give importance to accountability, punctuality, and honesty. They take the words very seriously and always make sure to say things as they are without moving an inch. While talking to them, you need to make sure that you are promising what you can deliver without setting up expectations which cannot be fulfilled.
Language for business matters
Iceland to English translation is the big thing that might change the situation upside down in Iceland.
The business matters that involve people from outside Iceland are discussed and documented in the English language in order to make the international trades and keep the economy of Iceland positive and rising. As English is the international language which is used by people from different countries in order to communicate in a universal language, in order to throw away the barrier of language difference and communicate freely while doing business, Iceland had used the English language in its favor. In this era where expanding the horizons is the only option, Iceland is doing well as well, as it has included the English language in its international business trades.
For marketing, there are several things to consider like the audience to which the product must reach to, the way it is going to reach to the audience and how to aware the people of the existence of such business and market. The way is to market the product more and more around. There are a lot of ways to market a business or a product. There is direct marketing, content marketing, influencer’s market, etc. All of these methods need the data, facts, and figures to be projected using diagrams, figures, and images with the texts to support the overall message.
In order to advertise and promote your business and product in Iceland, you can opt for any of those methods, keeping in mind that a large part of the population speaks English. If it is an international trade or international market, the marketing is done in the English language.
Advertising and sales promotion can be done in different ways in different places. In Iceland, you can advertise or promote your business and products by publishing them in magazines and newspapers, attracting people by the images and engaging texts that follow, in order to aware people of the existence, the marketing does not confine there, it can be expanded to televisions as well, in fact, televisions advertising is much more effective than any other.
Not only the business borders but the national border of communicating with the world has been expanded by Iceland. Around the digital media, Iceland did not have any recognition based on its language which was known to be ancient. But as it developed and gained enough understanding to never fall from the digital media and why was it essential. Now that Iceland is branded properly on digital media and positively, it is gaining a lot form the tourist industry. A massive number of tourists hits Iceland; some come there in the quest of exploration while others just want to visit the place to gain the idea of the surrounding, the culture, lifestyle and every little thing about the place. This has all been possible due to the digitalization and putting the word out about the Iceland community and people so that the world can know.