Getting a sale is great, but do you know what is even better? Getting repeat sales. The hardest part about selling products or services is the acquisition of new customers. It is much easier to get existing customers to buy more. Do not underestimate the power of repeat customers, as this can easily double or triple the average value attained from each customer.
The easiest and most basic way to increase your average order value or repeat customers is upselling products. This can be done in several ways. If you run an ecommerce store, you can download apps, which will allow in-cart upselling. This has been proven to be very successful and has for many ecommerce store owners doubled or tripled their average order value (AOV). Other ways to upsell products include: gathering emails and upselling via email marketing, retargeting ads on social platforms like Facebook, Instagram or Google Adwords. Upselling is an easy and harmless way to increase your revenue, so what are you waiting for?
Maintain good CRM
CRM or Customer Relationship Management is a core part of any successful brand. Maintain good customer relations will help your business maintaining a good reputation and loyal customers. Good CRM includes customer support, good customer representatives, and salespeople – and generally just giving customers a good experience dealing with your business. CRM is a very costly thing to implement though, and many businesses will be advised to outsource much of this work. There are many good CRM-systems available at fair prices. One of the best at the moment is WebCRM, who will take care of everything relating to customer relations and will ensure a high customer satisfaction and ultimately a high rate of repeat customers. You can visit the home page here. Remember, CRM is an investment, and if you can double or even triple your revenues because of good CRM, this is an option, you should consider.
Focus on content marketing
Focusing on content marketing is a great way to create a loyal customer base. With most businesses today being online, content marketing is very relevant in today’s business climate. Most businesses have social media platforms, where they regularly post relevant, high-quality content – and so should you. Start a blog, an Instagram account, Snapchat, or similar. This will give customers a reason to stay invested in your business even after having purchased. Use these platforms for storytelling; building a strong story behind your brand, which will engage and get your existing customers further invested in your business. Content marketing’s function is offering your customers free value, which will ultimately affect their loyalty to you and will increase the amount of value, they give back in the future. Content marketing has proven to be one of the most effective ways to improve any business’ repeat customers and should without a doubt be something, you should be doing, if you are not already.