Knowing if the changes that you make to your content and the ongoing SEO are having a positive impact on your site is a concern many organisations. In reality, all businesses are actually concerned about is their bottom line, so prioritising your SEO to match your objectives is crucial to getting the results that everyone demands.
The first question that any SEO Company in Thailand will get asked is, “how do I optimise my site?” It is a challenging question to answer, as every site will be different and often requires more than one solution. Most SEO companies can identify numerous areas where they can make improvements and often fall into the trap of making too many suggestions. What clients really demand is to know is what is most important, and what will have the most significant impact.
Prioritise SEO tasks by their impact
If you have a list of tasks that comprises of ten different SEO recommendations, unless you have a large team, it will be almost impossible to get everything done. Being realistic and targeting one or two things is a far better approach, but we have to be confident that we are acting on the recommendations that will have the most significant impact.
The first task is undoubtedly to conduct a technical SEO audit, but almost inevitably, this will identify upwards of 10 changes that you should make, such as heading tags or redirect updates. The best approach is to establish what is stopping the site from achieving its potential. For instance, relatively small changes such as using Title Tags are likely to result in a significant improvement on rankings. A professional SEO company will understand where they should start and acknowledge that not everything is a priority.
Know what resources are available and prioritise accordingly
Unless you are a large multi-national organisation, you will only have a finite amount of resources. An SEO company can make recommendations that will impact on your site’s performance, but if you don’t have the human resources to manage or implement the changes, the suggestions serve little purpose. One crucial change that you should make is to transition your site, if you haven’t done so already, from HTTP to HTTPS.
This is where resources come into play, as this transition is a significant feat. It will be difficult, errors are likely, and loss of organic traffic to your site is common. If you haven’t got the resources to implement the change correctly, the risk is too high, and the change should only be carried out when adequate resources are in place. Making any adjustments to your site should only be conducted when you have the resources available.
Are the suggestions aligned with business objectives?
Although the bottom line is undoubtedly the most important factor, developing an SEO strategy that focuses purely on increasing organic traffic along with revenue may not be creating results that benefit the company overall. Are your recommendations aligned with the business’ objectives?
Creating content for the sake of producing content is a common trap into which many SEO specialists fall. Content that is created that matches an identified set of keywords and on the face of seems like it would drive visibility might not match current campaigns or an existing strategy that the organisation has in place. However, the content may be suitable for upcoming campaigns, even if they are several months later. Keeping content relevant is far more important but can be easily overlooked if you become too desperate for a “quick fix”.
When making SEO suggestions to an organisation, it is vital to remember that you are not only trying to meet the goals of those responsible for implementing SEO, but also any supporting teams and the business overall. The SEO strategy must be aligned with the current approach of the organisation.
The latest ideas may not be the best ideas.
Anyone responsible for SEO in an organisation will be more than aware than Google makes frequent changes to their algorithms, along with several other changes and updates. While responding to these updates is important, it essential that you don’t overreact and indeed, this is one of the most common SEO mistakes.
Yes, we should make our sites more secure, and we should heed warnings, after all, these are done for everyone’s benefit. However, if Google can’t differentiate between the two versions, it does make SEO experts question the reasoning behind such changes along with the added frustration of having wasted time making changes.
We should recognise that our website is there for the end-users benefit along with being aligned with business objectives. Dancing to Google’s tune all the time may distract us from what we are actually trying to achieve. SEO specialists should make suggestions that are for the good of the business rather than because Google told us to do it.
One of the most common SEO recommendations that are made these days is ensuring that your website is mobile-friendly. That is fantastic is the majority of your hits stem from mobile devices, but if this form of traffic relatively insignificant, devoting 90% of your time devising a mobile strategy it would appear to be poor time management.
Another move that Google made was launch accelerated mobile pages (AMP). If you had a WordPress site and used Yoast, this was relatively straightforward and was a standard part of SEO recommendations. However, if you used a custom content management system (CMS), a developer had to create an AMP functionality. Looking back, few think it was worth either the time or expense.
The measure of success is something that is continually altering and evolving. Consumer and client loyalty is often in short supply and businesses, and SEO experts need to appreciate this. An SEO strategy can change annually or even bi-annually, so recommendations need to be flexible and adaptable. Strategists need to continually monitor and adjust their approach to align with the altering business landscape.
You may want everything to be “perfect”, but in reality, this isn’t an option. Prioritise tasks by what is most important and what will have the most significant impact. Any recommendations must be aligned with business objectives and not the targets of Google. Keeping these factors in mind will see your website rise up the rankings.