Many small and medium-sized businesses agonize over how to grow their brand and customer base. The never-ending range of marketing tools and strategies can be overwhelming, and when you try to get your head around online marketing techniques – it’s easy to lose yourself in the maze trying to determine what will work and what won’t work for your business.
So how can you make a big impact without big costs? Using banners to promote your business is not only a flexible marketing technique – it’s proven and cost-effective too.
Roller banners, for example, can be used for a wide variety of applications – the limit is only your own imagination. They’re great for use at expos and trade shows, directly outside your business premises, inside your reception or sales area, or displayed outdoors at strategic locations.
First consider your customer. Who are they? What are they looking for? Are they represented by just one demographic group – or do they span various ages and profiles? If your product or service is age/gender/income-level related then you need to carefully consider what message will appeal to your intended target audience. Language which might make sense and appeal to young hipsters may not resonate quite so well with older generations (and vice versa). Whoever you target as your audience, make sure that banner content is current, relevant and appropriate.
Get help from someone on your team who shares the same profile as those you want to target and obtain insight into what would grab their attention and make them want to discover more about your business.
What do you want to achieve by promoting your business with a banner? If you simply want to increase public awareness of your location, then banner location should be the key concern. Where can you display a banner which will be seen by the maximum number of people? High-traffic spots around your village, town or city should be considered, such as at intersections, on main roads at points where traffic slows naturally, for example at traffic lights, pedestrian crossings, roundabouts, etc.
Banner design layout and content should only be decided upon once you have finalized the location in which the banner will be displayed and determined who exactly you want it to appeal to. Only then can you optimize content for the best results.
Keep banner content simple in all cases. Lead with a big bold headline to catch the eye and then use bulleted benefits to arouse the interest of passers-by. And don’t forget to include a call to action; something mobile friendly such as “Call Now!” and your telephone number or your social media contacts so that people can instantly find out more about how you and your business can help them.