Whether you own a small or large business, the chances are good that your potential customers and clients check out your website before they contact you. We’ve all visited a company’s website that left us unimpressed and wanting more. Ever wonder if your website leaves people feeling the same?
Does Your Site Need a Makeover?
Before we discuss the benefits of giving your business’ website a makeover, let’s see if it really needs one. Is some of the information outdated and irrelevant? Do customers complain about being confused when navigating the site? If you answered ‘yes’ to either one or both questions, you may want to think about redoing your website.
If your website isn’t mobile friendly or you haven’t made any changes within the last few years, it’s definitely a good idea to do some updating.
Here are some of the benefits to getting a website makeover:
Keeping Your Information Relevant
Making over your website allows you to make your information, from a logo to contact info, relevant and in tune with trends. You also have the opportunity to work out any glitches and make the site more streamlined; sometimes less is more.
Having a cluttered site can be information overload and may actually steer customers away rather than having them stay and browse.
Ever visit a website and noticed it was last updated a few years ago? Depending on what you’re selling or services you’re offering, the “last update” date may have little relevance. However, an updated website shows potential and returning customers that you care. You may even peak interest as they try to figure out what’s new or what has changed.
Better Search Results
When you make changes on your website and increase customer traffic, you’re likely to get better search results, too. This is particularly essential if you are an online business, but it is nice to have good rankings on the Internet, despite your business.
Social sharing has become the “word of mouth” for most businesses, and in many ways, it’s like free advertising. If your website is eye-catching and interesting, your customers are more likely to share on their favorite social media site, which can eventually increase your profits.
Websites are Better Now
If you haven’t made any changes to your website within the last couple of years, a lot of things have changed. First of all, making over your website will make it more secure, and it may even run more efficiently and faster. Secondly, if you spent thousands of dollars on hiring a web designer when you first started your business, it’s much easier to build your own site and for little to nothing.
One of the benefits of making over your website on your own is that you have complete control. When you read this Godaddy website builder review, you will realize how easy it is to rebuild your website on your own and how to make changes or updates as often as you want.