People who run businesses face challenges on a daily basis, but successfully promoting an enterprise is arguably the biggest issue company bosses must tackle.
Spreading the word about your business shows existing clients that you’re passionate about your products and also helps you attract potential new customers.
Read on for our top five tips on how to promote your business.
Be active on social media
Social media is a great way to promote your business.
The likes of Facebook and Twitter tend to be many people’s first port of call when they’re looking for information and they offer an easy way to stay connected with your customers.
Many businesses neglect social media by not investing sufficient resources into their output, but the most successful companies recognise its value and build it into their budget.
Networking matters more than ever
It can be tempting to ignore the personal touch with so many ways to connect to people digitally, but never underestimate the power of networking in business.
Whether it’s regularly visting your clients, attending business breakfast events or treating your customers to a day at the Grand National, face-to-face interaction still matters.
Showing your customers that you appreciate what they spend with you is a sure-fire way to maintain and increase those sales in the future.
Invest in your website
Much like social media, a regularly updated website will help you retain existing customers and attract new ones.
Creating a strong first impression is important in any industry, while ensuring people can find details about your services keeps them engaged with your business.
Regular features about what’s been happening in your company can create a sense of community, helping you maintain and grow your client database.
Everyone loves a bargain so make sure your business runs special promotions on a regular basis.
All businesses should have the scope to discount items, giving regular customers the chance to make savings and potentially attracting new ones to your business.
Competitions are also a great way to create a sense of fun, giving your customers the motivation to spread the word that your business is one worth dealing with.
Engage with local media
Local newspapers and radio stations are continually on the lookout for good news stories, so don’t be afraid to try and engage with them.
Whether you’ve just gained a new contract, expanded your workforce or got involved in an event for charity, keep the press in the loop.
Anything they publish is effectively free advertising for your business and paints a picture of a vibrant and successful company.