Blacklisting is a word that relates to the practice of recognizing spammers. These spammers can be identified through domains and IP addresses they used for sending emails. After identifying this data, email servers compile the list and block electronic mail from those IP addresses being sent to the target receiver. In fact, it is an effective and important tool in maintaining email.
The program, that detects unwanted and unsolicited emails and stops spam from getting to your inbox, is called spam filter. A major component of spam filter is a blacklist. There is a bunch of well-known spam filters and each of them has its own specific. Some of them you need to install to your computer, the others are cloud-based.
On the other hand, if you are centered on the statement that blacklist function should be on a generally independent and automatic basis, then you will be mistaken that a good email sender is bad. There are countless of particular reasons that blacklist may possibly slip that good sender as a spammer.
Unfortunately, the sender does not focus and pay enough care for their email marketing campaign. If marketers only pay attention in distributing email campaigns without considering the possible bad effects, then they are unintentionally and potentially generating red flags as well as initiating delivery issues.
In fact, there are two types of blacklists – the domain blacklist and IP-based blacklist. Both of them affect email marketing campaigns.
- IP Blacklist – this type is agitated with the source of the electronic message.
- Domain Blacklist – agitated with the source of the links or Urls within the message.
Normally, true senders are more worried to IP-bases bans rather than domain-based bans.
How do blacklists affect email marketing campaigns?
Email marketing campaign plays a very important role in every marketing strategy. They build relationships and communicate with their target audiences to collect important and relevant information. It improves the marketing ROI (return on investment) on more than 38 %. In order to maintain, execute, and build an effective email marketing campaign, you need to focus on your email message, audiences, and most important – avoid sending promotional messages. Why? Because email servers will track your IP address or domain and it will be added to the blacklist. They will also recognize you as a spammer, not a marketer.
Email marketing campaign will be affected if your IP address or domain are blacklisted. At first, blacklisted IP address or domain is just an unpretentious annoyance, but if you did not solve this issue as early as possible, then your email deliverability will completely stop whether you like it or not.
Most marketers are aware that deliverability is the major concern for a successful email marketing campaign. So if you are mindful about this, you need to safeguard your IP address and domain from being banned.
What to do if you belong to a blacklist
Actually, if you belong to a blacklist, you have an opportunity to remove and clear yourself from the listing. Most bans have a specific page on their website to request an exception or removal from their listing. But make sure to keep an eye on their removal directions very carefully.
After requesting an exception or removal, you are required to review your email marketing campaigns. Ensure that you give access to a double opt-in payment procedure and clear all the unsubscribe links with each mailing sent. Don’t forget to include your contact information in every email you sent.
Tips on How to Avoid Getting Blacklisted
Blacklisted IP and domain affect email marketing campaigns, even though you have awesome intentions. Most of the time, overfilling your electronic messages with graphics may possibly result in instant blacklisting. If you are the marketer, eventually you know that your “good” intentions can affect your email marketing campaign. But unluckily spam filters do not know about your intentions and their decision is just a snap (remember, everything is automated).
On the other hand, if the chance of being banned is very high, you need to implement some easy and basic tips in order to save your marketing campaign or IP as well as domain. Here are the following easy and basic tips.
- Review your information before sending.
- In every email, make sure to always add an unsubscribe button.
- Check your message occurrence to avoid spamming.
- Make sure that your sender’s email address is a real one.
- Check if you are already banned from running your IP using blacklisting checkers online.
- Approach all of your subscribers to save your email to their contacts. This method is called whitelisting.
- Avoid using phrases and words such as porn, free, win, and opportunity when writing a subject line. Because these are identified as spam words.
Blacklist is a big threat to all email marketing campaigns. That is why every marketer should ensure that all their data is updated and clean. In addition, marketers should only send a message to people who can increase marketing ROI and who are willing to help you from getting banned.