Today’s world is becoming increasingly focused on the digital. More than two-thirds of the population across the globe are currently online, and the numbers appear to be growing by the day. With more than a billion global users, the world of digital media has had a huge impact on our everyday lives. In fact, the digital world is such an essential presence in today’s modern environment that it’s become practically impossible to ignore.
If you’ve always been interested in marketing, then you can achieve a successful, cash-friendly career in no time simply by enhancing your knowledge of the digital sphere and taking the online marketing route. Here, we’re going to look at how you can build a career in digital marketing, and the potential occupational outcomes that successful marketers can achieve.
Building a Career in Digital Marketing
The important thing to remember about digital marketing is that it’s constantly changing and evolving. The versatile nature of the industry means that designing your ideal digital marketing career probably won’t be a one-size-fits-all solution; instead, you’ll need to think about how you want to focus your specific skills to meet the needs of a modern audience.
Most individuals will need to begin with a comprehensive digital marketing education, one that covers everything from basic marketing concepts, to web analytics, and the major domains of online marketing. Fortunately, there are plenty of offline and online courses available today that can help you to build your knowledge of this growing industry. For instance, Maryville’s online marketing MBA can offer a holistic insight into the world of digital marketing, and how you can center your career on the emerging online world.
Once you’ve got the basic knowledge, you’ll be able to find the track that best suits your specific skills. Here are some of the most common digital marketing profiles that professionals can follow today:
- SEO specialist
Though many online marketers claim to have a basic knowledge of SEO, an SEO specialist takes this understanding to the next level by capturing an in-depth understanding of the way that online algorithms work to put one business ahead of the other in terms of search engine rankings. To become an SEO specialist, you’ll need an advanced understanding of SEO skills and techniques, content marketing, and web analytics.
- Social media marketing manager
Social media marketing managers are managers who work with an entire team, helping to provide different businesses and organizations with the guidelines that they need to build profitable relationships online. These individuals have a strong knowledge of everything from content marketing, to web analytics, and social media channel marketing techniques.
- PPC specialists
There are plenty of different ways to specialize your knowledge of digital marketing in the online sphere. For instance, there are copywriting specialists, design specialists, and even social media marketing specialists. PPC specialists focus on “pay per click” advertising and AdWords – solutions that are designed to deliver more traffic and conversions to a business. These specialists tell their clients how to spend their money on different ads and keywords in order to get the best return on investment.
- Head of digital marketing department
As businesses across the world begin to recognize the importance of the digital world when it comes to building a profit and beating their competition, digital marketing departments have grown increasingly essential. If you want to help businesses make more money, and have a knack for understanding everything from SEO, to social media, PPC, and more, then you might be able to access a career as a digital marketing manager. The demand for skilled all-round professionals in digital marketing is growing at a rapid pace, which could make this one of the most appealing and holistic career choices for budding experts.
- Copywriting expert
Finally, copywriting experts are individuals that help to create the perfect voice for a specific company or brand. They work on the words that clients put on their websites or social media pages, and often operate alongside other experts such as social media marketers and digital marketing managers.
Why choose a Digital Marketing Career?
Today, it’s safe to say that companies are consistently searching for experts in every domain of digital marketing. From content professionals, to advanced digital marketing managers, there are a vast number of career opportunities in the online world. Currently, it’s predicted that there will be more than 150,000 jobs up for grabs by 2020 and nowhere near enough digital professionals to fill the skills gap. This has provided those willing to study the digital world with a chance to gain a competitive advantage. After all, it’s always a good idea to gear yourself up for a position in a career where demand far exceeds supply.