The web design landscape is consistently evolving, and here are some of the most prominent emerging trends for 2019.
We all know how important designing for mobile browsing is, and 2019 is set to be the year when more business owners prioritize mobile voice search. Practically speaking, this means integrating conversational long-tail keywords and carefully optimizing for local listings.
As machine learning technology and artificial intelligence have improved, the effectiveness of chatbots has increased significantly. As consumers want to engage with businesses online at various times of the day and night, chatbots can be programmed to deliver automated messages when you and your team are out of the office. An increasingly important customer service tool, chatbots can increase customer satisfaction and boost a variety of key metrics.
Micro animations are an excellent way to signify to users that an action has been completed successfully. If one of your core objectives is to encourage visitors to sign up to your mailing list, designing your ‘sign up’ button to change color when it is clicked on will signify to a user that they have been signed up successfully and to expect an email from you to land in their inbox in due course.
Working with a professional Reading web design agency such as www.starwebinnovations.co.uk will help you to integrate micro animations into your design seamlessly and effectively to enhance the intuitiveness of your most important digital asset.
Single Page Designs
As this article explains, there is a lot of value in striving for simplicity. Single page websites are both easy to manage and will force you to prioritize the information that you want to share with your audience.
Geometric shapes are visually engaging and can help you to establish a distinctive mood or tone without negatively impacting your page loading times by integrating a lot of data-intensive features. Circles are often used to signify unity, triangles are dynamic and rectangles represent stability.
One of the core benefits of flat designs is that their data-light nature speeds up page loading times and enhances user experience. Additionally, flat design allows you to draw the eye to important features and pieces of information, which will enhance the effectiveness of your communication and ensure that your visitors immediately understand who you are and what you have to offer.